Not that long ago Boeing entered into the world of social media and I wanted to take a moment to see how it is going.
Personally, I have seen huge changes in the past six months in regards to Boeing and social media. They have come an extremely long way when it comes to connecting with regular people like me and you since I started this blog just over two years ago. By making a huge push, I think they have been highly successful. However, I wanted to see how Boeing feels about their progress.
I decided to speak with Todd Blecher, Communications Director at Boeing based in Chicago, and Bernard Choi, who works for the Communications Department for Boeing Commercial Airplanes in Seattle, to hear their take on Boeing’s progress.
When I asked Blecher if he felt their efforts have been successful he responded with: “I look at success on two levels. The first is whether we consistently generate appealing digital content. The reactions we’ve received since we started using Boeing.com as a storytelling platform and engaging through Twitter lead me to believe that we do.”
Blecher admitted that he wished their numbers were a little higher for the unique content they are creating on their website, but they were very happy with how their efforts at Farnborough turned out. “Our Farnborough micro site was a watershed moment, coming just a few months after we began communicating differently through Boeing.com,” Blecher stated. “We attracted 103,710 visitors who made more than 225,000 visits and 222,300 views of our videos. That was remarkable for us. I’m very proud of that effort.”On top of making a lot of great and unique content on their website, Boeing has also been making a great effort to...
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