Posted in August 23, 2010 ¬British Airways (BA) says its innovative products and services have kept the airline in a leading position around the world over the years.
Paul Dhami, British Airways Ghana Manager, says BA is “pleased to be at the forefront of airline innovation”. He cites the airline’s website, ba.com as one of the most important developments of the past decade. “Our website has evolved into a one-stop shop for customers, and uptake has been so encouraging that we have been able to reduce our local sales outlets,” says Dhami.
The site, with an average of 2.5 million visitors each week, allows customers to book flights, manage their booking, select seats, order meals, check-in online and even print a boarding pass!
In 2007, the airline collaborated with Standard Chartered Bank to allow customers to book flights online and pay at any branch of the bank. This has been so successful that even travel agents are making use of this facility.
In 2009, ba.com introduced a dynamic packaging facility enabling customers to book hotels, car hire, local sightseeing tours, attractions and tickets to create the entire travel experience from one website.
Over 25,000 customers daily choose to check in for their flight using ba.com’s online check-in tool, significantly reducing the time needed and stress encountered at the airport.
This facility has been extended to the mobile phone, and BA passengers using BlackBerry, iPhone or Android phones are able to access an application which allows them to check in for their flight on the move, and even access a mobile boarding pass.
Dhami also promises improved in-flight service as the airline gets in shape to return to profitability.
“We are rolling out new cabins for our aircraft with improved in-flight entertainment systems providing customers with more choice,” he added. “We also pioneered the UK’s first mid-air email and text-messaging services on UK-US flights using the latest technology.
“Managing our environmental impact is also very important and the next few years will see British Airways launching more fuel efficient aircraft, using more sustainable materials and exploring new operating methods ensuring that our commitment to combating climate change is at the forefront of everything we do,” concludes Dhami.
